Pinterest Algorithm Update 2025: How to Boost Engagement and Rank Higher with These Proven Tips!

Pinterest has always been a powerful tool for driving traffic, but with the 2025 algorithm update, staying ahead of the game is more important than ever. For pins to reach the right people and be repinned, one needs to know how the platform works, how to increase engagement, and what trends are shaping it this year.

In this blog, we’ll talk about how the Pinterest algorithm has changed, easy yet effective ways to increase engagement, and not-so-common tips to help you stand out. So, let’s dive right in, bestie.

How Does the Pinterest Algorithm Work?

Pinterest has an efficient algorithm meant to show the best, most interesting, and most recent pins and boards related to the user’s interests and activity on Pinterest. As of 2025, the algorithm prioritizes four key factors that determine how pins are ranked and who sees them:

1. Domain Quality:

The reliability of your website is paramount when it comes to ranking your pins. Like many other social networks, Pinterest is willing to endorse the pins of a high-quality and well-established domain.

2. Pin Quality:

The focus is on extraordinary, high-quality pins. This includes good design, relevance of the keyword in the pin description, and an image that meets the user’s search intent.

3. Pinner Quality:

Pinboards linked to the site and board will be prioritized, meaning active, regular users who engage more will see their pins promoted. The more often your account repins and shares new scraps of interest, the more trust Pinterest will have in your account and your content.

4. Topic Relevance:

Pinterest determines how much people’s interests today will like your pin. If your pin is based on a popular theme or keyword, this pin will be promoted in the search and feeds sections.

How Do I Increase Pinterest Engagement in 2025? (10 Tips)

More than 450 million Pinterest users are active, so engagement is the main factor. It is not merely about gaining followers but also about active engagement.

Here are 10 not-so-common tips to increase engagement and boost your visibility in 2025:

1. Create Evergreen Content

It is always wise to follow trends, but it is even wiser to create content that will always be relevant. Instead, pay attention to developing useful materials from one season to another.

2. Leverage Pinterest Idea Pins

Known as Idea Pins, they are short and can be described as Pinterest's most popular feature in 2025. Engage your audience with its help and use it to share backstages, tips, or other instructional videos. These are normally given preference in feeds and can augment the level of engagement to a large extent.

3. Use the “Pin It” button to Encourage Sharing

You should add the Pinterest ‘Pin It’ button on your website. This not only simplifies the process of pinning your content to the board but also makes the chances of the content being shared all over the platform easier.

4. Experiment with Video Pins

Having video content is becoming the rule in 2025. The audience prefers dynamic scenes rather than the use of images. The reality is that a simple product demonstration, a tutorial, or an inspirational clip will increase the engagement on your video pins.

5. Collaborate With Other Creators

• Working with another popular channel is a perfect opportunity to attract more viewers. Follow other pinners in your niche, repin each other’s material, or organize campaigns together. This means that different sets of audiences will review your content.

6. Long Tail Keywords & Pin Descriptions

• Since there is much competition for short keyword phrases it’s advisable to focus on longer keyword phrases and rank for those specific searches. Thus, ranging from simple keywords such as “DIY crafts,” it is better to combine them with more specific keywords like “easy DIY home decor ideas for starters”.

  
  

  

  7. Engage in Group Boards

  
  

  • Although the ability to pin individually is convenient, group boards are still worth it. Another advantage of being a group board member is that the content that one pins is made accessible to the members, meaning more eyes will see the pinned content.

  
  

  8. Using Seasonal Content Wisely

  
  

  • Create pins and boards related to the next holiday or event, or any new trend. This way, during busy months, you capitalize on this interest and get more people visiting your website.

  
  

  9. Post Frequently, But Don’t Flood

  
  

  • Daily posting helps Pinterest keep you active, but this does not mean low-quality images should be used. It is better to pin a few valuable pieces a day rather than pinning hundreds of not-very-interesting ones.

  
  

  10. Check Your Pinterest Statistics Frequently

  
  

  • It is not a ‘set it and forget it’ type of thing! Some of the main features we discovered through Pinterest Analytics include details of what is effective and what is not. Look at your pins that have the most hits and see if you can recreate something similar.

    
    

    

    Conclusion

    
    

    With a solid understanding of the Pinterest algorithm and engagement strategies for 2025, it's time to get creative and experiment. Pinterest is about discovering new ideas, so have fun with your approach!

    
    

    No matter, if you are creating pins that bring joy, pinning useful tips, or sharing your favorites, the most successful outcome will always be honest. With the right strategy, creativity, and charm, you'll see your Pinterest account grow in 2025.

    
    

    Happy pinning! 💫 Don’t forget to have a little fun along the way. After all, Pinterest is a place where imagination runs wild, so let yours do the same!